The speed of the website is among the main actors of the user experience. 1-2 seconds delay on the page;
- 10% less views
- Decrease in customer satisfaction
- A loss of 10% in conversions causing it to happen.
How Does Website Speed Optimization Affect Conversions?
Simply put, if your site is slow, you will lose your visitors. Looking at the general data, almost half of the users expect a website to load in 1-2 seconds. He cannot be patient for more than 3 seconds with almost half of it. This means that if your site load time is more than 3 seconds, you will lose half of your visitors. The damage to the conversion rate is great.
How Does Website Speed Affect Visibility?
Loading time in site searches affects how quickly users can find you in the first places.
User experience was an important factor in rankings. But before mobile-first indexing, only the desktop experience was at the forefront. This means that even if your mobile experience was bad, you could be in the first place, but now it is not valid.
It is important to know about website accelerations in order to maintain your ranking and visibility. You should have a site that provides a fast and easy experience on browsers and screen size.
Everyone Has Asked Why Is My Website Slow?
You did a site speed test and found that your site was slow as a result of this test. There can be many reasons for slow site loading. Server loading time, image sizes etc. Anything you have can cause this.
This shows you that there are many ways to change your page speed.
How Can I Speed Up My Website?
There are many reasons that affect the loading time of every page on your website. Compared to this, there are many ways to speed it up.
1. Reduce HTTP Requests
It spends 80% of the loading time downloading different parts of the pages such as rssames and scripts. HTTP requests are made for each of these, so the more components on the page, the slower the page view speed. If you are someone using Google Chrome, you can view the HTTP requests count of your page using Developer Tools and reduce the number of requests.
Shrink and Combine JS and CSS Files
Shrinking a file includes formatting, removing white space and codes. Any unnecessary code is added to the size of the page. Blanks, cuts, etc. it is important to remove it. If you remove them, your page will become simpler. Performing these operations also requires some technical knowledge.
3. Reduce Server Response Time
The most important thing that affects how fast your page loads is the time it takes your DNS lookup. Whenever a URL is typed into a browser, the DNS server translates the URL to an IP address that indicates the online location.
DNS lookup is the process of finding a specified DNS record. You can think of it as looking up a phone number in the phone book. The way to get around this depends on the speed of the DNS provider. If it's slow, you should choose a faster server.
4. Check Compression, Activate
Make the dimensions as small as possible without degrading your quality. The smaller the dimensions, the faster it will load, and your loading time will decrease accordingly.
The smaller your files, the faster the page loading. The best way to do this is to compress files. Compressing with gzip is seen as standard practice. This tool finds similar code sequences in files. Then it will temporarily modify your files to make them smaller.
Most web servers use this application. Many browsers in today's internet traffic support Gzip application. This is a great way to speed up the site. Depending on your software infrastructure, you can complete the compression processes with codes or add-ons.
5.Enable Browser Caching
When you visit a website, the content of that site is stored in a cache or temporary storage area on the hard disk. Thanks to this, when you visit that website again, your browser can load the page without sending another HTTP request.
To activate this, you need to search for solutions suitable for the infrastructure you use. If your infrastructure is a content management system like WordPress, this feature is available in cache plugins. With the right setting, you can handle the browser caching process. If you do this, it will make your job easier in the compression process.
6.Reduce Image Sizes
This is one of the most important reasons. Images are one of the factors that affect the speed of the site and play a big role in this regard. Most of the time, it is the large files that reduce the page loading speed that affect the site speed. Of course, removing them completely is not a solution. The best way to do this is by optimizing the images in the most appropriate way.
We can continue as follows: There are reasons that affect the speed from the format of the images you use to the size. After optimizing the images, there will be no problem and you will increase your site speed.
7.Use a CDN
CDN, known as Content Delivery Network, is a content distribution network. CDN allows the site to be opened faster by giving the content of the site and unchanging it from the closest CDN server to the user. It is a whole consisting of content distribution servers.
If the number of content on your site is too high, CDN is one of the methods you can use to speed up your site.
8.Use External Storage Platforms for Videos
Nowadays, videos are constantly evolving and inseparable from websites. You can present a subject on dozens of pages to your users in a shorter time, more effective and more attractive with videos. In addition to this convenience, there are also aspects that affect your speed.
The easiest way to do this is to upload videos to a specific platform, not your own server. For this, you can choose the most used platforms such as youtube.
9.Use a Lazy Load
This method is generally recommended for large-volume sites with crowded content. When a website is searched in the browser, the entire page starts to load and is displayed. At this point, we can recommend the use of Lazy Load.
On sites with a large volume and very crowded content, the part of the page that will fit on the screen is shown, and when you pull down the page, the rest is loaded. This shortens the page load time. However, your site speed is increasing. But if your site is plain and simple, we can say that you do not need this feature.
10. Reduce the Number of Plugins Used on the Site
If you are using a content management system, we recommend that you reduce the number of add-ons. Use add-ons that place less load on the system. If the add-ons are too many, you may have problems updating. Your site speed drops because of this.
My suggestion is to add only the plugins you need and do not add too many.
Use 11.Cache Extensions
As we just said, use the popular Cache plugins that you can use on content management sites. There are different plugins for this. Choose the plugins that will provide the best performance and make sure you get the settings right. In this way, you can handle most of the above items with these plugins.
12. Reduce Redirects
Redirects may be necessary when moving and deleting your site. It is one of the best ways to resolve issues related to broken links. Having too many links causes slower site speeds, especially on mobile devices. This is because it generates additional HTTP requests.
Therefore, do not redirect too much. If it has become a redirect loop, redirect it to a single link through your .htaccess file. In this way, you can minimize the negative factors that will reduce your site speed.
13.Control Your Site Speed
As a result of your transactions, your site speed reaches the levels you want and increases at reasonable levels. However, we highly recommend that you constantly monitor your site speed in both mobile and computer environments on constantly updated sites.
We can suggest 2 tools to control speed in both environments: GtMetrix and PageSpeed Insight. These two platforms we said offer you the speed of your site and the applications you need to do.